Propaganda Essay Example | Topics and Well Written Essays - 1000 words - 1

Propaganda - Essay Example The first image which represents the Nazi propaganda under the leadership of Hitler strongly suggests that the medium used by Hitler in his propaganda has been very effective. Hitler was able to successfully win the trust and support of its people in Germany. In fact, â€Å"even the youngest want to take Hitler’s picture†6. The second image is similar with the first image in the sense that Obama also managed to use effective medium in his propaganda. This explains why Obama won in the presidential election in the United States. â€Å"Time† is all about being able to disseminate the message across the target audiences at the right moment of time7. Hitler’s and Obama’s timing was both made at the right moment. For instance, to win the support of the majority of the Americans for his presidential campaign back in 2008, Obama’s propaganda is to create more jobs and make healthcare accessible to all8, 9. The timing of Obama’s propaganda was just right since majority of the people has been badly affected by the economic recession in the United States. ... Hitler was known for being a totalitarian12. Therefore, to win the people’s trust, he publicly announced that one of his goals is to gather the German people together so as to establish a national body strong enough to â€Å"resist destruction†13. All types of propaganda are based on either the â€Å"truth† of what most people assume to be the truth14. For example, Hitler said that â€Å"if the negative forces of destruction are to be overcome, the positive forces of preservation must be enhanced†15. Without the application of critical thinking, it is true that strengthening the positive forces is necessary to counteract the negative forces that will trigger destruction in a society. But, if one is to analyze Hitler’s statement carefully, people who are against his political agenda are considered as â€Å"the negative forces of destruction†16. Therefore, â€Å"positive forces of preservation† is actually referring to the need to remove all people who are against his political agenda17. Unfortunately, there is a hidden truth in all propagandas. Because of Hitler’s personal desire to manipulate and control the social order throughout the entire Germany, millions of people who were against his propaganda suffered and died18. On top of those who died in the battlefields, almost 6 million Jews and other less dominant races were murdered under his leadership19. Even though the political propaganda of Barak Obama was based on â€Å"a good cause†, it is clear that there is a personal interest behind the â€Å"observable truth† which is to create and offer more jobs for the local people20. It is true that each person has the right to receive health care services. However, if

Critically Evaluate One Approach to Organisational Culture Change Essay

Critically Evaluate One Approach to Organisational Culture Change - Essay Example ) is one of the major telecom equipment and networking distributors in Russia, started two informational search system called ‘Goods and Services Classifier’ and ‘International Classifier of Inventions’ and these two systems was the foundation for the development of Yandex’s technology. Later, in 1993, Yandex was developed as a Russian language search mechanism by CompTek (Yandex-a, 2011). Finally, in 1997, Yandex.ru website was launched. Gradually, the Russian search engine, Yandex.ru started bringing new developments and advanced services backed with innovative technologies. During 2000, it started running commercial advertisements through its search engine websites sites which turn to be a major source of sales revenues for the company. Currently, Yandex has become a major search engine for Russian speaking people. After the tremendous response from the domestic market, the company also decided to expand its market internationally. Hence, it starte d its new division in California, known as, ‘Yandex Labs’ and Vish Makhijani, the former executive of Yahoo is head of this division with the responsibility of business development in American market. Yandex’s organisational goal revolves around its core operational activities and its mission i.e. to offer high quality services to its customers. In order to meet this objective, Yandex aims to develop an innovative workplace which leads to enhance the labour productivity. In this process, self-management, goal sharing and loyalty form employees’ end are vital criteria. Company Analysis of Yandex In order to indentify Yandex’s internal strengths and weaknesses, internal analysis of the company is very necessary. Yandex is internet solutions and search engine provider in Russia and other international... This paper deals with a case study of Yandex which is a popular and leading search engine provider. Yandex is a Russia-based company and provides internet and other related services. During 1990, the Arcadia Inc is one of the major telecom equipment and networking distributors in Russia, started two informational search system called ‘Goods and Services Classifier’ and ‘International Classifier of Inventions’ and these two systems was the foundation for the development of Yandex’s technology. This paper has focused on the organisation development intervention for the Yandex, a popular Russian search engine providing company. Technology is the base of the company’s strategic framework, organisation and corporate culture. In order to develop a growth oriented organisation, the company focuses on employees’ freedom for motivating and for encouraging their mind to think innovative ideas. However, for incorporating better changes in organisation development, Yandex must needs to follow a comprehensive OD intervention strategy. In this process, it can follow the model given in figure 3 for bringing positives changes in its organisation culture. However, at first, it must identify and determine key objectives. The objectives for Yandex must include improvements of services by increasing the organisational performances and enhancement of customer satisfaction. In order to achieve these objectives, Yandex must follow a set of guiding principles. In other terms, these principles are the tools for incorporating changes.